LeBron James Narrates "Never Too Far Down"
Subscriber Account active since. Free subscriber-exclusive audiobook! Get it now on Libro. It may seem hard to believe, but one of the best-known marketing slogans of all time — Nike's "Just Do It" — was inspired by the last words of a murderer.
Where does Just Do It come from?
The slogan was coined in at an advertising agency meeting. The "Just Do It" campaign launched in was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal. The "Just Do It" campaign went out to a range of media outlets including merchandise, outdoor billboards, print media, and graffiti art. Throughout the campaign, Nike enlisted a range of people from varying ethnicities and races, as well as numerous notable athletes, in order to attract customers and promote the image of Nike as being reliable to not only everyday customers but professional athletes. The campaign embodied Nike's image as an innovative American icon associated with success through the combination of professional athletes and motivational slogans emphasizing sportsmanship and health. This led to customers associating their purchases with the prospect of achieving greatness. Each student had been instructed to provide the artists with a script to introduce their work, and the resulting footage was released under a Creative Commons license, enabling the public to freely adapt and remix it. The "Just Do It" campaign celebrated its 30th anniversary on September 5, with the release of their video titled, " Dream Crazy ". This short video follows in the trend of Nike partnering up with famous or trending athletes and features numerous household named sports figures such as LeBron James , Serena Williams , and Colin Kaepernick.